The top 10 most visited shopping websites in Sweden by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | ica.se | 8.9M | −276K | ||
| 2 | blocket.se | 3.8M | −340K | ||
| 3 | ↑1 | biltema.se | 3.1M | +399K | |
| 4 | ↓1 | elgiganten.se | 2.9M | +30K | |
| 5 | clasohlson.com | 2.7M | +135K | ||
| 6 | zalando.se | 2.3M | +103K | ||
| 7 | ↑2 | amazon.se | 2.2M | +73K | |
| 8 | ↓1 | hm.com | 2.2M | −63K | |
| 9 | ↓1 | prisjakt.nu | 2.1M | −71K | |
| 10 | coop.se | 1.9M | −201K |
Websites that changed positions within the top 10 rankings in June 2025.
Rank | Website | Change | |
|---|---|---|---|
| 7 | amazon.se | ↑2 | |
| 3 | biltema.se | ↑1 | |
| 1 | ica.se |
Rank | Website | Change | |
|---|---|---|---|
| 4 | elgiganten.se | ↓1 | |
| 8 | hm.com | ↓1 | |
| 9 | prisjakt.nu | ↓1 |
Or get a free Ahrefs Webmaster Tools account →