The top 10 most visited shopping websites in Italy by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | amazon.it | 64M | +18M | ||
| 2 | subito.it | 10M | −1.2M | ||
| 3 | zalando.it | 4.4M | −73K | ||
| 4 | ebay.it | 3.6M | −341K | ||
| 5 | mediaworld.it | 3.1M | −52K | ||
| 6 | bakeca.it | 2.7M | +8.1K | ||
| 7 | trovaprezzi.it | 2.4M | −157K | ||
| 8 | New | lidl.it | 2.2M | +245K | |
| 9 | zara.com | 2.0M | +15K | ||
| 10 | ↓2 | aliexpress.com | 1.9M | −395K |
Websites that changed positions within the top 10 rankings in June 2025.
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