The top 10 most visited shopping websites in Japan by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | rakuten.co.jp | 90M | −3.4M | ||
| 2 | amazon.co.jp | 86M | −3.3M | ||
| 3 | my-best.com | 21M | +94K | ||
| 4 | kakaku.com | 18M | −1.1M | ||
| 5 | mercari.com | 11M | −457K | ||
| 6 | p-world.co.jp | 10M | −612K | ||
| 7 | ↑2 | biccamera.com | 5.4M | −3.9K | |
| 8 | ↓1 | zozo.jp | 5.3M | −747K | |
| 9 | ↑1 | uniqlo.com | 5.1M | +87K | |
| 10 | ↓2 | muji.com | 5.0M | −741K |
Websites that changed positions within the top 10 rankings in June 2025.
Rank | Website | Change | |
|---|---|---|---|
| 7 | biccamera.com | ↑2 | |
| 9 | uniqlo.com | ↑1 | |
| 1 | rakuten.co.jp |
Rank | Website | Change | |
|---|---|---|---|
| 10 | muji.com | ↓2 | |
| 8 | zozo.jp | ↓1 | |
| 1 | rakuten.co.jp |
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