The top 100 most visited shopping websites in the World by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | amazon.com | 394M | −37M | ||
| 2 | amazon.in | 118M | −5.9M | ||
| 3 | amazon.de | 94M | −4.4M | ||
| 4 | ↑1 | mercadolivre.com.br | 93M | −1.5M | |
| 5 | ↓1 | rakuten.co.jp | 91M | −3.4M | |
| 6 | amazon.co.jp | 87M | −3.4M | ||
| 7 | flipkart.com | 80M | −9.7M | ||
| 8 | ↑1 | trendyol.com | 70M | −1.1M | |
| 9 | ↑11 | amazon.it | 65M | +17M | |
| 10 | ↑1 | amazon.co.uk | 64M | −3.2M | |
| 11 | ↓3 | walmart.com | 64M | −9.9M | |
| 12 | allegro.pl | 63M | −4.2M | ||
| 13 | ↓3 | nike.com | 61M | −6.8M | |
| 14 | sahibinden.com | 59M | −4.3M | ||
| 15 | ↓2 | ebay.com | 58M | −5.9M | |
| 16 | ↓1 | amazon.fr | 57M | −2.4M | |
| 17 | shopee.co.id | 54M | −800K | ||
| 18 | ↓2 | etsy.com | 49M | −5.0M | |
| 19 | ↓1 | mercadolibre.com.mx | 47M | −3.6M | |
| 20 | ↓1 | tokopedia.com | 47M | −2.9M | |
| 21 | ↑1 | justdial.com | 42M | −1.4M | |
| 22 | ↑2 | target.com | 40M | −122K | |
| 23 | mercadolibre.com.ar | 39M | −3.6M | ||
| 24 | ↑1 | amazon.com.br | 36M | −3.0M | |
| 25 | ↑4 | hepsiburada.com | 36M | +760K | |
| 26 | ↑2 | hm.com | 36M | +526K | |
| 27 | ↓6 | aliexpress.com | 35M | −8.9M | |
| 28 | ↓1 | olx.pl | 35M | −2.4M | |
| 29 | ↓3 | amazon.es | 32M | −5.5M | |
| 30 | ↑2 | zara.com | 32M | +472K | |
| 31 | ↓1 | leboncoin.fr | 31M | −2.4M | |
| 32 | ↑2 | shein.com | 30M | +2.5M | |
| 33 | ↑2 | my-best.com | 27M | −170K | |
| 34 | ↓3 | ozon.ru | 26M | −5.8M | |
| 35 | ↓2 | blibli.com | 25M | −3.8M | |
| 36 | ↑1 | magazineluiza.com.br | 24M | −405K | |
| 37 | ↑1 | akakce.com | 22M | −1.4M | |
| 38 | ↑5 | olx.com.br | 22M | −16K | |
| 39 | ↓3 | olx.ua | 22M | −3.0M | |
| 40 | ↓1 | bestbuy.com | 21M | −2.4M | |
| 41 | ↓1 | lazada.co.id | 20M | −2.7M | |
| 42 | craigslist.org | 20M | −2.5M | ||
| 43 | ↓2 | amazon.ca | 20M | −3.4M | |
| 44 | ↑1 | thegioididong.com | 19M | −1.6M | |
| 45 | ↑1 | temu.com | 19M | −1.7M | |
| 46 | ↑1 | costco.com | 19M | −1.5M | |
| 47 | ↓3 | shopee.com.br | 19M | −3.3M | |
| 48 | ↑1 | kakaku.com | 18M | −1.1M | |
| 49 | ↑1 | amazon.com.mx | 18M | −1.5M | |
| 50 | ↑1 | kleinanzeigen.de | 18M | −1.4M | |
| 51 | ↓3 | max.com | 17M | −3.2M | |
| 52 | skroutz.gr | 17M | −2.0M | ||
| 53 | myntra.com | 17M | −1.1M | ||
| 54 | ↑1 | nordstrom.com | 16M | −712K | |
| 55 | ↑1 | shopee.co.th | 16M | −706K | |
| 56 | ↑4 | emag.ro | 16M | −85K | |
| 57 | ↓3 | ebay.co.uk | 16M | −1.8M | |
| 58 | ↑1 | argos.co.uk | 15M | −1.0M | |
| 59 | ↑3 | rozetka.com.ua | 15M | +82K | |
| 60 | ↓3 | shopee.vn | 15M | −1.5M | |
| 61 | ↓3 | meesho.com | 15M | −1.8M | |
| 62 | ↑1 | mercadolibre.com.co | 14M | −714K | |
| 63 | ↑1 | next.co.uk | 14M | −829K | |
| 64 | ↑2 | fahorro.com | 14M | −546K | |
| 65 | shopify.com | 14M | −1.3M | ||
| 66 | ↑3 | dienmayxanh.com | 13M | −298K | |
| 67 | ↑5 | bol.com | 13M | −390K | |
| 68 | ↑3 | zalando.de | 13M | −590K | |
| 69 | ↓1 | action.com | 13M | −1.2M | |
| 70 | ↓3 | marksandspencer.com | 13M | −1.6M | |
| 71 | ↑2 | idealo.de | 13M | −771K | |
| 72 | ↑4 | mercari.com | 13M | −456K | |
| 73 | ↑6 | fptshop.com.vn | 12M | +185K | |
| 74 | ↑1 | olx.ro | 12M | −900K | |
| 75 | ↑8 | asos.com | 12M | +192K | |
| 76 | ↑24 | liverpool.com.mx | 12M | +1.7M | |
| 77 | ↓7 | louisvuitton.com | 12M | −1.9M | |
| 78 | ↑11 | falabella.com | 12M | +431K | |
| 79 | ↑9 | uniqlo.com | 11M | +221K | |
| 80 | New | meritking.net | 11M | +5.1M | |
| 81 | mediaexpert.pl | 11M | −977K | ||
| 82 | ↑8 | mercadolibre.cl | 11M | +70K | |
| 83 | ↑4 | dior.com | 11M | −372K | |
| 84 | ↑2 | elcorteingles.es | 11M | −588K | |
| 85 | ↑7 | casasbahia.com.br | 10M | −384K | |
| 86 | ↓2 | subito.it | 10M | −1.2M | |
| 87 | ↓13 | macys.com | 10M | −2.8M | |
| 88 | ↓27 | americanas.com.br | 10M | −5.2M | |
| 89 | ↓12 | pandora.net | 10M | −2.7M | |
| 90 | ↑3 | p-world.co.jp | 10M | −612K | |
| 91 | ↑4 | gap.com | 10M | −501K | |
| 92 | ↓1 | wildberries.ru | 10M | −935K | |
| 93 | New | amazon.com.tr | 10M | +838K | |
| 94 | vidal.ru | 10M | −1.1M | ||
| 95 | New | otto.de | 10M | +110K | |
| 96 | ↑3 | ebay.de | 10M | −796K | |
| 97 | New | netshoes.com.br | 10M | +421K | |
| 98 | ↓18 | alibaba.com | 10.0M | −2.7M | |
| 99 | ↓2 | bachhoaxanh.com | 9.9M | −1.1M | |
| 100 | ↓15 | adidas.com | 9.8M | −2.2M |
Websites that changed positions within the top 100 rankings in June 2025.
Rank | Website | Change | |
|---|---|---|---|
| 80 | meritking.net | ↑67 | |
| 76 | liverpool.com.mx | ↑24 | |
| 93 | amazon.com.tr | ↑17 | |
| 9 | amazon.it | ↑11 | |
| 78 | falabella.com | ↑11 | |
| 97 | netshoes.com.br | ↑11 | |
| 95 | otto.de | ↑10 | |
| 79 | uniqlo.com | ↑9 | |
| 75 | asos.com | ↑8 | |
| 82 | mercadolibre.cl | ↑8 |
Rank | Website | Change | |
|---|---|---|---|
| 88 | americanas.com.br | ↓27 | |
| 98 | alibaba.com | ↓18 | |
| 100 | adidas.com | ↓15 | |
| 87 | macys.com | ↓13 | |
| 89 | pandora.net | ↓12 | |
| 77 | louisvuitton.com | ↓7 | |
| 27 | aliexpress.com | ↓6 | |
| 11 | walmart.com | ↓3 | |
| 13 | nike.com | ↓3 | |
| 29 | amazon.es | ↓3 |
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