The top 10 most visited beauty and fitness websites in South Africa by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | elle.com | 78K | −2.8K | ||
| 2 | ↑1 | sorbet.co.za | 72K | +2.3K | |
| 3 | ↑1 | cosmeticconnection.co.za | 72K | +2.6K | |
| 4 | ↓2 | arcstore.co.za | 69K | −5.6K | |
| 5 | avon.co.za | 65K | +3.6K | ||
| 6 | fragrantica.com | 50K | −1.1K | ||
| 7 | ↑2 | ascotcosmetics.co.za | 48K | +4.4K | |
| 8 | fresha.com | 47K | +2.9K | ||
| 9 | ↑1 | byrdie.com | 42K | −1.7K | |
| 10 | ↓3 | allure.com | 40K | −5.1K |
Websites that changed positions within the top 10 rankings in June 2025.
Rank | Website | Change | |
|---|---|---|---|
| 7 | ascotcosmetics.co.za | ↑2 | |
| 2 | sorbet.co.za | ↑1 | |
| 3 | cosmeticconnection.co.za | ↑1 |
Rank | Website | Change | |
|---|---|---|---|
| 10 | allure.com | ↓3 | |
| 4 | arcstore.co.za | ↓2 | |
| 1 | elle.com |
Or get a free Ahrefs Webmaster Tools account →